Client: OnGrid | Grape Up

OnGrid

Digitizing Motorsport Logistics

Overview

— Challenge

The car racing industry in Europe is heavily fragmented, with each track and organizing body handling race registrations through cumbersome, paper-heavy processes. There was no unified, user-friendly digital platform to streamline how races were created and managed across multiple tracks.

— Solution

Craft Digital partnered with Grape Up and Porsche Digital to design a seamless UX for a new platform. We delivered both desktop and mobile interfaces that made race registration and organization intuitive and efficient. Our focus was on eliminating the administrative hassle and providing a smooth user experience for race organizers and participants.

— Outcome

Craft Digital successfully delivered a cohesive and user-centered design that simplified the registration process and reduced the reliance on paperwork, providing the client with a modern and efficient solution for the European racing scene.

— Research

— User Flows

— UX Design

— UI Design